Is “eco-pricing” a new travel trend?

Eco-tour provider Natural Habitat Adventures has announced new  “Eco-Pricing” with its local operators, hotels and transportation providers around the world.  They’re hoping to increase traveler visits through savings to sensitive habitats including U.S. grizzly territory, Mexico’s winter home for monarch butterflies, South America, India and Africa.

An exclusive Conservation Travel Provider to World Wildlife Fund, the award-winning company has been named a 2009 Best Adventure Travel Company by National Geographic Adventure and a 2009 World’s Best Tour Operator by Travel + Leisure.

Says Natural Habitat Adventures founder and director Ben Bressler:

“We’ve always been innovators in responsible tourism – from being the first U.S. tour company to go carbon neutral to creating the first hybrid safari vehicle – and we’re always looking for that next idea. It suddenly hit us that in tough economic times perhaps the biggest idea is the simplest: Lower prices mean more travel – which means more support for threatened places. You’ll see our Eco-pricing logo all over our catalog and website, and we’ve had a great response to those efforts. It’s not a discount for discount’s sake; it’s clearly tied to our broader environmental mission, and that deeper message seems to resonate with our guests.”

The company’s Eco-Pricing program offers savings on 25+ Natural Habitat Adventures’ small-group experiential nature expeditions.

For information, check out Natural Habitat Adventures online.

Image courtesy of Natural Habitat Adventures